It amazes me how many people start out with the dreamy idea of being an entrepreneur and working with people to help them in some way. Yet the number of people who don’t fulfill their dreams and only make a minimal living from their business is huge. So why is this?
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I want to get very honest with you about my process since I re-launched my business January 2013. The reason I want to share this with you is twofold. First because I feel the numerous changes that I’ve gone through with my website might be confusing, and because I feel there is a huge lesson that can be learned from my journey. One that might seriously change the way you feel about your business and your process.
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This week I was flipping through the stations one evening and I came across the History Channel’s series – The Men Who Built America. I definitely learned some things I did not know before – things that were both uplifting and upsetting to hear. The series highlighted the lives of Andrew Carnegie, Henry Ford, J.P. Morgan, John D. Rockefeller, and Cornelius Vanderbilt.
It made me sit and think about the way that I feel about being an entrepreneur, my values, and most importantly the level of consciousness I choose to function at.
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It used to be back in the 50’s that a woman would never dream of leaving the house without a good foundation and solid underpinnings under her dress. Well – your business works in the exact same way. I personally would not dream of creating a sustainable business without having a solid foundation to build upon! It’s amazing how many entrepreneurs I’ve talked to that are making 3 figures or more that are not some type of corporation or LLC with a tax ID number. You look like a business when you’re structured like a business rather than a fly-by-night type of firm.
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Are you clear on your target audience – the type of person that you’re looking to serve? Even if you’re not new and have been in business a while – and even if you’re earning big money – that doesn’t necessarily mean you’re clear on who your audience is. And that lack of clarity always ends up being an issue on one level or another.
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